17+ Best Ecommerce Platforms of 2022 (Ranked & Reviewed)

Ecommerce is quietly and conveniently taking over our lives. According to Jeff Bezos, Amazon has over 100 million Amazon Prime members.

Free shipping is the norm. Two-day shipping is becoming one-day or two-hour shipping.

In a world where almost 94% of all internet users have bought products online, choosing the best ecommerce platforms can be tough – there are over 477 different options.

I want to make this decision easier by showcasing the best ecommerce software so you can find the right solution for your online store.

Let’s face it – with so many options on the market, there will only be a few left standing in the end, so you want to make sure you pick the winner.

Why should you trust these reviews?

I have over 10 years of ecommerce experience:

• I’ve managed marketing teams for ecommerce brands making over $100 million/year.
• In a previous role, I was in warehouses and managed wholesale shipments.
• I’ve managed 8-figure/year ecommerce marketing budgets.
• I’ve worked for SaaS companies in the ecommerce space.
• And I’ve launched online stores on almost every platform.

These reviews rank based on price, reliability, technical support, features, scalability, product options, shipping, fulfillment, control panel experience, and more.

We’ll also compare and review things like:

• The best choices for small businesses.
• The top cheap, free, and open-source options.
• The platforms with the best themes and website designs.
• Enterprise solutions for large brands.

Listen while you read: After our real and honest testing, here’s a video with our top 3 ecommerce platforms and a preview of their dashboards:

What Are the Best Ecommerce Platforms?

Ecommerce platforms are robust, full-featured software tools to sell products online.

When choosing from the best options, there are many considerations, and each ecommerce website builder provides different features.

For example, your needs will be different if you’re selling three products vs. 100.

Or if you want to do dropshipping rather than your own shipping and fulfillment.

Ultimately, ecommerce software should let you add your products quickly, offer coupons and discounts, and automatically track inventory.

They should also help manage shipping and fulfillment so that you can focus on running your business.

Here are my picks for the best ecommerce platforms to try this year:

1. Nexcess.

Best for Managed Magento and WooCommerce Hosting ($13.30 per month). 

Adam’s Take

Nexcess is my #1 recommendation for fully managed ecommerce hosting. With fast loading times, security, and scalability a priority, this is my ecommerce platform of choice.

out of 10

Best For

Managed CMS

Price

$13.30/mo-$399.60/ mo

Annual Discount

Yes – 2 Months Free

Promotion

Get Started For $15.83

Try Nexcess

Nexcess is a versatile hosting service provider with hosting options for all your needs, including fully managed WordPress, Magento, WooCommerce Hosting, and more.

They also have hosting services for ecommerce platforms like Drupal and BigCommerce. 

You get features like PHP optimization, PHP7 support, 24/7 monitoring and alert response, near-instant asset caching, container add-ons,  and more.

You also get single-click auto-scaling to handle an abrupt rise in traffic. 

And not just hosting, they also help you build a storefront for your WooCommerce store with their StoreBuilder tool.

Just answer a few relevant questions, and the tool will develop a unique storefront based on your answers.

They don’t cut any corners when it comes to customer support either.

You can expect 24/7/365 expert support, proactive service monitoring, and free white-glove site migrations. 

If you opt for fully managed Magento Hosting, you’ll get assistance from a Magento Master on staff. 

Key Features:

WooCommerce hosting comes with features like abandoned card plugin, page builder plugin, image compression, AffiliateWP, and integration with Glew.io for advanced analytics. 

Other key features include: 

• A built-in CDN with 22 locations.
• PCI compliance.
• Cloud accelerator to speed up load times.
• Customizable technology stack.
• Dev site staging to test updates. 

One of my favorite aspects of Nexcess is that all of their features are available with each plan, even the most basic plan.

The cost varies depending on factors like storage and bandwidth. 

User Experience:

With a left-hand side menu that is easy to follow, the Nexcess theme gives you the ability to customize your shop’s look and feel without having to dive too deep into the code.

There is also important analytics that are displayed immediately when logging into the back end, such as your store’s active tickets, invoices due, credits, and more.

You can also look at your most recent blog posts if your site has this functionality enabled.

Pricing:

Depending on the platform your site runs on, Nexcess has various types of plans in place. 

These include:

• Fully Managed WordPress Hosting: $13.30 monthly
• Fully Managed WooCommerce Hosting: $13.30 monthly
• Fully Managed Magento Hosting: $34.30 monthly

What I Like/Dislike About Nexcess:

Like:

• Support is readily available and very knowledgeable, so it’s easy to get started
• Lots of free premium plugins that make it easy to add features and functionality
• Simple interface that makes it easy to find what you need

Dislike:

• Filtering through old tickets used to be possible but no longer is, making it hard to find a record of older problems.

Product Updates:

• Mobile Experience Improvements means that the eCommerce platform will have an improved interface that makes it easier for customers to shop on their mobile devices.
• Portal Design Enhancements help make it easier for people to find what they need on the eCommerce platform.
• 24/7 Support Ticket Enhancements means that the eCommerce platform will have someone available to answer your questions or help you with problems at all hours of the day or night.

Try Nexcess free for 14 days.

2. Zyro.

Best eCommerce Builder for Beginners and Small Businesses ($2.61 Per Month).

Adam’s Take

Are you a beginner or a small business owner trying to set up your ecommerce business? If yes, then it is quite likely that you are still in the process of learning the basics of online marketing and website development. Zyro provides you with the ability to create a beautiful and fully functioning store without having to go through the hassle of learning to code or spending money on web development services.

out of 10

Best For

Easy Site-Building

Price

$2.61 /mo – $14.31 /mo

Annual Discount

Yes – Save $398/yr

Promotion

Up To 71% Off

Try Zyro

Want to build an online store the right way?

Zyro‘s powerful eCommerce builder has all the features you need to succeed.

Start building your store today and be set up in minutes using their easy-to-use drag and drop interface.

With the ability to sell your products both on your online stores and on sites like Facebook, Instagram, and Amazon, you can ensure that your products are seen by millions of potential customers.

In addition, with multiple payment options for your eCommerce store, you can meet your customer’s needs and make sure that they can purchase your products with ease.

Whether you’re a small business or a large enterprise, Zyro has the features and functionality that you need to succeed.

Key Features:

• With Zyro’s eCommerce builder, you can choose from a variety of templates to create your online store. Whether you’re looking for a simple design or a more complex one, Zyro has the perfect template for you.
• To help you promote your products and grow your business, Zyro’s eCommerce builder comes with a variety of marketing tools. With these tools, you can create beautiful email campaigns, social media ads, and more.
• Zyro’s eCommerce builder helps you optimize your store for search engines so that you can be found by potential customers when they’re searching for products like yours.
• Your ecommece site management is easy with Zyro. Their eCommerce platform comes with an easy-to-use interface that makes managing your products, inventory, and orders a breeze. 
• As your business grows, Zyro’s ecommerce builder can scale with you. With features like abandoned cart recovery and product upselling, you can continue to grow your business without having to worry about losing customers.
• Order and inventory management to keep track of your products, customers, and orders.
• 70+ payment options to choose from so you can find the best way to accept payments for your business.
• Shipping and tax management to make sure that your products are delivered on time and that you’re charging the right amount in taxes.
• Discount codes and gift cards to help you promote your products and grow your customer base.
• Email messages and notifications to keep your customers updated on their order status and any changes to their order.

User Experience:

The ability to edit your ecommerce products easily at the press of a button makes creating a product listing a breeze, which is great for those who are just starting out and don’t have much experience with building websites.

You can also add multiple product angle pictures to give your customers a better idea of what they are buying, which is always a plus.

Overall, the experience was very user-friendly and I didn’t encounter any issues while using it.

Pricing:

The pricing plans are as follows:

• Website: $2.61 per month
• Business: $4.41 per month
• Online Store: $8.01 per month
• Advanced Store: $14.31 per month

With two plans focusing on giving you the best exerpeicne when it comes to creating an ecommerce store, you are sure to find the features you’re looking for.

What I Like/Dislike About Zyro:

Like:

• Items just snap in places, which is helpful for those who are just starting out and don’t have much experience with web design. 
• The customer service is also very responsive and helpful, which is always a plus. 
• I also like that the website loads very quickly, which is a great feature of an ecommerce site

Dislike:

• Certain integrations are in the pipeline and not available yet.

Product Updates:

• With a single site dashboard, you can manage all of your ecommerce products in one place. This makes it easy to keep track of your inventory and make changes to your listings as needed.
• Text resizing is a great new feature that allows you to make changes to the size of your text without having to go back and forth between different menus.
• New font options are also now available, which gives you more control over the look and feel of your site.

Overall, I think that Zyro’s ecommerce builder is a great tool for those who are looking to build their own online store.

Get a 71% discount with ADAMENFROY special coupon code

3. Wix.

Best Ecommerce Platform for Small Business ($17/month).

Adam’s Take

I recommend Wix for those that want to develop their online site just the way they want to. If you don’t want to be boxed in, but rather express yourself by creating a website you can be proud of, then Wix might just be the right solution for you.

out of 10

Best For

Full Customization

Price

$17/mo-$35/mo

Annual Discount

No

Promotion

Get Started For Free

Try Wix

Wix is a fast-growing website builder that allows users to upgrade to full ecommerce functionality for $20 per month.

They boast hundreds of designer-made templates, promotions and gift cards, beautiful product galleries, and easy order management and shipping.

They automatically optimize your online store on mobile, including iPhones and Android devices (Apple and Google).

You can also customize the look of your mobile ecommerce site with their online store builder tool.

You don’t need to dive into HTML or CSS to create a stunning website with Wix.

They have an excellent array of product galleries to layout your products in a beautiful (and conversion-optimized) way.

These product galleries layout great on mobile devices too and adapt in a stacked format.

Wix is also known as one of the easiest tools to use in both the website builder and ecommerce space.

There are literally only seven steps needed to build your online store:

1. Log in to your account or sign up for free.
2. Pick a template from the Online Store category.
3. Edit the text and add your business name.
4. Click “My Store” & “Manage Your Store”.
5. Add products to your store.
6. Select “Business Setup” to add Payments, Shipping & Store Settings.
7. Publish your site & connect to your own domain.

Finally, Wix offers a secure checkout, 24/7 customer support, multiple payment options and solutions, global tax and shipping, and coupons, and discounts to help you sell more.

Key Features:

• Stunning templates mean that you can create a beautiful eCommerce website that looks exactly how you want it.
• Total design freedom means that you have complete control over the look and feel of your website.
• Advanced SEO Tools help you make sure that your website is easy to find by potential customers.
• Unlimited fonts let you choose from a wide range of fonts to create the perfect look for your website.
• Media galleries make it easy to showcase your products on your website.
• Mobile optimized means that your website will look great on all devices, including smartphones and tablets.

User Experience:

The Wix platforms provides a great app market where you can add features to your website that are created by Wix.

Wix also has a very user-friendly interface that makes it easy to design and customize your website without having to know too much about coding.

With a drag and drop editor, you can easily add or remove elements on your website without having to worry about the code.

Pricing Plans:

The following are the pricing plans with Wix:

• Combo: $14 / month
• Unlimited: $18 / month
• Pro: $23 / month
• VIP: $39 / month

What I Like/Dislike About Wix:

Like:

• Easy website builder to use, which is excellent when  you want to create a website quickly
• Economical annual plans that save you money
• Great range of templates that give you a lot of flexibility in terms of design

Dislike:

• Loading Wix websites sometimes takes more time than those made with other platforms.
• There is also no inbuilt reviews app, which could be helpful for potential customers to see what others think about your products before they make a purchase.

 Product Updates:

• Sell tickets with assigned seats: This new feature will let you add tickets to your products and assign specific seats to each ticket. This is great for events such as concerts or theatre shows where you want to make sure that everyone has a particular seat.
• Send better and more professional proposals: You can now send better proposals to potential customers with the help of Wix Proposals. This new feature lets you create beautiful, professionally designed recommendations tailored to your business.
• Launch video ads on Facebook and Instagram: You can now reach potential customers on Facebook and Instagram with video ads. Video ads are a great way to showcase your products and get people interested in what you offer.

Try Wix for free and start selling your products online.

4. BigCommerce.

Best Ecommerce Platform for Large Businesses Built to Scale ($29.95/mo).

Adam’s Take

BigCommerce provides the full solution to online commerce. Starting from listing your products, all the way to fulfilling orders on more than one hundred channels, I recommend BigCommerce if you want to scale using simple solutions.

out of 10

Best For

Scaling Businesses

Price

$29.95/mo-$299.95/mo

Annual Discount

Yes – Save 10%

Promotion

15-Day Free Trial

Try BigCommerce

BigCommerce is an enterprise-grade ecommerce platform with best-in-class SEO features, 40+ payment gateways, advanced product options, 24/7 support, and can scale with your ecommerce business up to over $100 million per year.

Here’s what typically happens. 

A small business owner decides to get into ecommerce and chooses a platform like Shopify because of their name recognition.

After 6-12 months, they start growing sales and paying extra for apps and add-ons to help their ecommerce business grow.

After some time, they hit a growth ceiling. These users may realize they are paying hundreds of dollars every month for apps, their search engine optimization is lacking, or they’re outgrowing their platform.

Enter BigCommerce:

They are the most open SaaS ecommerce platform on the market – open APIs, zero transaction fees, and an open partner ecosystem.

BigCommerce has two product offerings: BigCommerce (their enterprise offering) and BigCommerce Essentials (built for small businesses). Both are built to scale with your growth.

On the one hand, they are an accessible platform for small business owners because of their features and built-in functionality.

However, there is a slightly higher learning curve than an easier tool like Wix.

They’re also perfect for enterprise brands looking to leave expensive on-premise solutions like Magento and move to software as a service (SaaS).

Brands like Ford, Toyota, Skullcandy, and others in the Fortune 1000 use BigCommerce and can easily bring in over $100 million in annual sales without hiccups.

In December 2018, they launched BigCommerce for WordPress, a “headless commerce” product, allowing users to manage their front-end content on WordPress and their backend ecommerce with BigCommerce.

This use of APIs allows for faster WordPress site speed than you find with other WordPress ecommerce options like WooCommerce, which installs multiple plugins to work and hinders performance.

Key Features:

• Expand your reach with multi-storefront so that you can sell your products on multiple platforms.
• Outperform the competition by using the latest and most advanced technology.
• A flexible framework means that you can integrate anything into your website.
• Borderless commerce means that you can sell your products to anyone.
• Robust analytics help you track your sales and understand your customers.
• Expand your reach with multi-storefront so that you can sell your products on multiple platforms.
• Outperform the competition by using the latest and most advanced technology.
• A flexible framework means that you can integrate anything into your website.
• Borderless commerce means that you can sell your products to anyone.
• Robust analytics help you track your sales and understand your customers.

User Experience:

The BigCommerce dashboard guides you through all the steps you need to take to set up your store, from adding products to creating shipping rules.

What I like is that there’s also a step-by-step indicator when it comes to specific items such as accepting orders.

This makes the learning process much easier and allows even those with no previous eCommerce experience to get started quickly.

Pricing:

Their plans start at $29.95/month, and with that, you get a branded online store and domain name with the ability to sell on Amazon, eBay, and social media like Facebook, Instagram, and Pinterest.

They have a simple user interface to build your online store, including sections for your orders, products, marketing, analytics, taxes, and your storefront:

With the newly launched BigCommerce Shipping features, you get discounted carrier rates and gain the ability to print shipping labels and manage fulfillment right in your dashboard.

Their themes are fully responsive and optimized with conversion rates in mind.

They also offer free SSL certificates, have a clear pricing structure, and again – zero transaction fees.

What I Like/Dislike About BigCommerce:

Like:

• Technical support is very knowledgeable about the product and can help you with any problems that you might have.
• Easy to use and intuitive interface.

Dislike:

• Complete integration takes a bit of time and effort to set up.
• For non-tech people, templates might be tough to understand.

Product Updates:

• Openpay is a new payment gateway that allows customers to pay for their purchases over time.
• Multi-Storefront is a new feature that allows you to sell your products on multiple platforms.
• Apple Pay is now available on the checkout page, making it easier and faster for customers to pay for their purchases.

BigCommerce receives my highest recommendation for medium to large businesses and you can get started with a 15-day free trial.

5. Shopify.

Great Ecommerce Software for Dropshipping ($29/month).

Adam’s Take

If you’re looking for a platform that’s trused by millions of online ecommerce stores, then look no further than Shopify. Backed by powerful tools that can drive customers to your store, I’d recommend Shopify if you’re looking for one platform to sell from everywhere.

out of 10

Best For

Ecommerce POS

Price

$29/mo-$299/mo

Annual Discount

No

Promotion

14-Day Free Trial

Try Shopify

Shopify is an ecommerce powerhouse, hosting over 400,000 merchants worldwide.

When you think of ecommerce, your mind might go right to Shopify.

They’re a Canadian company that launched in 2004 and quickly became one of the fastest-growing SaaS companies in North America.

Dissatisfied by existing mobile apps and ecommerce products on the market, Tobias Lütke, Daniel Weinand, and Scott Lake built their open-source web application with Ruby on Rails and launched after two months.

That program became Shopify.

One reason Shopify gained massive brand awareness was by appealing to the audience of “dreamers” – new users who want to strike it rich in ecommerce.

With their integrations, even the most inexperienced users can set up a dropshipping store with relative ease.

I tested it out.

After picking my inventory, I integrated a few dropshipping suppliers with Shopify and test-launched a store.

It was easy to design a cool-looking website and add products.

But just because you have an online store doesn’t mean it is a successful one – you need to market your business.

A few drawbacks to Shopify are their SEO rules.

Your URL structure locks into their format.

For example, instead of category pages located at campingsite.com/tents, Shopify forces you to use their format of campingsite.com/collections/tents.

This structure is not ideal for search rankings, especially considering “category” is a higher-level subfolder than the more critical keyword “tents.”

Second, they have fewer product options than BigCommerce. If you are selling t-shirts, for example, and have different colors, materials, and sizes, your SKUs add up quickly.

Shopify is limited to only 100 product variants – not enough if you have a lot of different product combinations.

Limitations aside, Shopify is a reliable ecommerce platform that works well for small businesses.

Key Features:

• 70+ professional themes mean that you can find the perfect look for your website.
• Edit HTML and CSS means the easiest  way to customize your website exactly the way you want it.
• Work with an expert to get the most out of your website.
• Your domain name gives you the ability to create a unique website to your business.
• Full blogging platform means that you can share your story and connect with your customers.
• Automatic taxes mean that you don’t have to worry about calculating taxes for your products.
• Fulfillment centers help you manage your inventory and fulfill orders quickly and easily.

User Experience:

With an overview dashboard as soon as you log in, Shopify allows you to see all the important information about your store at a glance.

This includes your total sales for the month, store visitors, repeat customers and more.

With a visual theme editor, you can easily customize your store’s look and feel without having to touch a single line of code.

Pricing:

Shopify has three plans ranging from $29 to $299. Additionally, its enterprise Shopify Plus platform offers its own custom pricing.

All plans include unlimited products, free SSL, discount codes, inventory management, multilingual support, easy buy buttons, abandoned cart recovery, marketing features, and 24/7 support.

To test them out for yourself, they offer a 14-day free trial.

What I Like/Dislike About Shopify:

Like:

• Can easily integrate catalog to Google merchant Centre and allow customers to buy products directly from your website
• Can customize e-commerce web applications to match the look and feel of your brand

Dislike:

• The app marketplace is good but can be expensive if you want to use multiple apps.
• Navigation to multiple elements can be time-consuming and comes with a learning curve.

 Product Updates:

• New Payout Methods for Shopify Partners means there are more choices when it comes to getting paid for your work.
• Online Store 2.0 and ‘Dawn’ help you showcase your products in the best light possible.

You can also read my full Shopify review or my articles with comparisons of BigCommerce vs. Shopify and Wix vs. Shopify.

6. Square Online.

Best For Retailers and Local Businesses Looking to Move Online (Free – $72/month)

Square, the popular POS system, launched Square Online as an ecommerce offering to help retailers move their businesses online.

It’s a strong standalone ecommerce platform but also adds great options for local businesses, like curbside pickup and local delivery.

Here’s how you can get started with Square Online:

• Create your website using their pre-made templates, add pages with page editors, and add your store details.
• Add products to your store.
• Launch your store for free (only pay 2.9% + $0.30 per transaction). Or you can move to a paid plan for more advanced features.

Key Features:

• It makes it easy to create a beautiful and professional website for your business. You can choose from various templates and designs or start from scratch and build something unique.
• Reach more customers and drive traffic to your site with SEO tools, social media integrations, and marketing campaigns.
• Create a professional website that looks great on all devices. You’ll have access to custom fonts, colors, and layouts to make your site look just the way you want it.
• Competitive pricing for website plans and transactions. There are no hidden fees or long-term contracts, so you can start and stop your service.
• It’s a very easy setup and a flexible option made for small businesses looking to quickly and easily move online.
• You can sell directly from your Instagram feed and then expand to a full ecommerce website when you’re ready.
• Another strong feature is their secure online payments and ability for customers to pay via Apple Pay and Google Pay.

Square Online also has a number of unique features for small business websites:

• Online food ordering for restaurant websites.
• Tools for online and in-person retail.
• Online bookings through Square appointments.
• The ability to accept donations for nonprofit websites.

User Experience:

If you want to see what any changes you make will actually look like on your website, the Square Online Editor makes it easy to do just that.

With various styles, fonts, and coloring options, the user interface is easy to use and navigate.

Square Online Pricing

Square Online has a completely free plan, which includes unlimited products, in-house and on-demand delivery, gift cards and coupons, SEO tools, an SSL certificate, integration with Instagram, inventory sync with Square POS, and more.

You only pay the 2.9% + $0.30 transaction fee and $0.50 per delivery.

One drawback of this plan is that you don’t get to use your own domain name.

If you’d like to upgrade to one of their paid plans, you get extra features:

• Professional ($12/month): Custom domain name (free for one year) and no Square branding.
• Performance ($26/month): Adds abandoned cart emails, on-site customer reviews, and discounted shipping labels.
• Premium ($72/month): Lower transaction fees, highest shipping discounts, and a real-time shipping rate calculator.

This is nice because you can scale your plan as your online business grows.

For beginners selling online, I recommend you get started with their Professional Plan and then scale up to the higher-tier plans as your orders increase.

What I Like/Dislike About Square Online:

Like:

• Easy to get started and have a website up and running quickly.
• Square’s payment processing is dependable and works every single time.
• You can build a website and add eCommerce functionality with ease.

Dislike:

• Store designs are not as customizable as some of the other options on this list.
• Hard to edit templates without some coding knowledge.

Product Updates:

• Square has introduced a new feature for mobile users that will allow them to switch between different locations easily. This is ideal for businesses with multiple locations, making it easier to manage inventory and keep track of sales.
• You can now sell products by unit rather than by weight, and you can also convert your inventory to different units of measurement. This will make it easier to manage your stock and always have the right products in stock.
• The Square Appointments calendar has been improved, making it easier to view and schedule appointments. You can now see more information about each appointment, such as the customer’s name and contact information.

Overall, Square Online is a great choice if you’re a traditional retailer or local business looking to move online.

7. Ecwid.

Best Online Store Builder For Existing Websites ($12.50/month).

With a customer base of 1.6 million small businesses, Ecwid is an excellent and one of the most popular ecommerce platforms available. It also got awarded the “fastest ecommerce implementation platform” by G2 Crowd.

It’s most suitable if you already have a website and want to add a new store or shopping capabilities to it.

The good news is that the platform is simple and straightforward to use.

Moreover, it’s entirely flexible and enables users to sell on numerous sites like:

• Amazon
• eBay
• Facebook
• Instagram

This helps you reach out to a massive number of buyers across the world on different platforms from one dashboard.

Starting with Ecwid is also decidedly easy.

And if you run your website on platforms like Joomla, Drupal, or WordPress Business, then things become even easier for you because of Ecwid’s in-built integration with them.

Furthermore, it has a highly customizable storefront, which ensures maximum visibility for your products – no matter which device the customer is using.

You can prominently display brand elements like logos, colors, and messages to attract your target audience.

Ecwid also allows you to create, manage, and track all of your advertisements right from the dashboard itself.

Curating the perfect Facebook advertisements or Google advertisements is also easy.

The payment process is straightforward, courtesy of Ecwid’s seamless integration with over 50 payment gateways like First Data, PayPal, Square, Stripe, WePay, and more via an in-built functionality with top POS systems. 

Additionally, Ecwid is a ‘PCI DSS validated Level 1 Service Provider,’ which helps it ensure end-to-end data encryption and secure customer and merchant payment details.

Some of Ecwid’s other unique capabilities are:

• Inventory tracking
• Saving favorite products
• A comprehensive customer address book
• Managing product options
• Automatic updates
• Smart shipping calculations
• An easy checkout process

All these features (among others) help Ecwid stand out from its counterparts. That said, it has its limitations as well. Firstly, it doesn’t offer services in languages other than English.

They also don’t provide any telephone support.

However, the feature-rich and diverse pricing plans make up for the limitations.

The good news is that Ecwid comes with a free plan that provides all the necessary functions and lets you sell ten physical items in a month.

Then they offer three paid plans.

• The Venture plan lets you sell 100 physical or digital items for $12.50 per month.
• The Business plan comes at $29.17 per month allowing you to sell 2,500 items.
• The Unlimited plan ($82.50 per month) includes all sales channels.

If you already run an ecommerce website and want to migrate it to an easy-to-use-effective platform to sell across multiple channels, Ecwid could be for you. 

You can try them out with a completely free plan.

8. Shift4shop.

Best Ecommerce Platform for Small Business Sites ($19/month).

Shift4shop is one of the fastest-growing ecommerce platforms known for its robust SEO features, 50 free themes, and 100+ payment processors.

Their plans range from $19 per month for a Startup Store up to $114.50 per month for their Pro Store plan.

All plans come with domain registration, no transaction fees, unlimited bandwidth, a Facebook store, a built-in blog, API access, and 24/7 tech support.

They recently released new shipping settings and an upgrade to their promotional tools.

For shipping, you can display all of your order’s shipping carriers and rates on your checkout page instead of just one at a time.

Then rates are loaded automatically when a buyer checks out with their credit card or PayPal.

With their Advanced Promotion Manager, you can choose multiple Customer Groups to offer a promotion at once instead of one group like in the past.

This option is excellent for B2B brands that want an online shopping cart for both consumers and retailers.

Their SEO features are strong and they are touted as “the best ecommerce platform for SEO”. You can create custom URLs, dynamic meta-tags, link titles, and more.

They also take security seriously and are 100% PCI compliant.

You can also sell outside of your ecommerce platform with the Shift4shop built-in Facebook store.

Additionally, you can reach shoppers on the go with mCommerce for mobile devices.

Ultimately, if you’re a small business that needs strong SEO, marketing tools, and ecommerce functionality without the need for advanced enterprise features, Shift4shop is a solid choice.

You can try them out with a 15-day free trial.

9. WooCommerce.

The Ecommerce Platform for WordPress (Free + Paid Add-Ons).

With over 74 million downloads, WooCommerce powers around 25% of online stores worldwide.

This simple open-source ecommerce plugin for WordPress launched in 2011 and has grown into one of the most popular ecommerce solutions on the market today.

WooCommerce is a completely free plugin that you can add to your WordPress site.

However, for more advanced functionality that you’ll find with other ecommerce platforms on this list, you need to add paid extensions.

Another drawback is scalability.

I installed the plugin on my site and first noticed that it installed a total of four plugins to run and slowed down my site a bit.

Drawbacks aside, there are a few reasons that so many people use WooCommerce. First, it is a highly customizable solution.

There is a large community of WooCommerce developers who add new functionality due to the open-source nature of the plugin.

Second, WordPress is one of the best platforms for SEO on the market.

With endless SEO customizations and the ability to have more control over your search results, WooCommerce is a natural extension of the WordPress platform.

However, it’s not the only option, as I currently sell digital products on my WordPress site with the BigCommerce for WordPress plugin.

I found it much faster as it’s a “headless commerce” solution that works via an API.

Overall, if you have a WordPress site and want to add ecommerce functionality for free, give WooCommerce a try.

10. Sellfy.

Best for Bloggers and Creators ($19/month).

Sellfy is a simple but powerful ecommerce platform that allows you to sell digital products, physical goods, and subscriptions – all from one place.

Their tool was originally built to sell digital products, (like eBooks, videos, music, and courses) but now they offer a fully-functional platform with all features necessary to sell physical products too.

Sellfy has built-in marketing tools and analytics and connects with over 1,000 third party apps with Zapier.

With a user-friendly dashboard and the ability to get your site up in a matter of minutes, Sellfy is best for bloggers, creators, and small businesses looking to sell digital products, subscriptions, and physical goods on their website, via buy buttons, and on their social media profiles.

It can easily integrate your website and product pages with your YouTube channel, Instagram page, or Soundcloud account with buy now buttons.

Plus, you don’t need to install multiple apps for your ecommerce site since Sellfy provides tools for email marketing, discount codes, upselling features to increase your sales, and more.

And since it’s cloud-based, you can use it from multiple devices like PCs, mobile devices, tablets, and laptops.

Some of its other key features include:

• Extensive design customization makes it easier for you to add your logo, change colors, etc.
• Allows you to add your own custom domain
• You can choose any language you want for your store
• Offers mobile-optimized interface for a seamless experience
• Integrates with payment gateways like PayPal and Stripe
• Provide in-depth analytics to track best performing products, analyze traffic channels, see top locations, and more
• Extensive integrations with more than 1000 tools
• PCI-DSS compliance
• Comes with a 14-day free trial period

Pricing Plans:

Sellfy offers three pricing plans.

The Starter Plan costs $19/month, the Business Plan is $49/month, and their Premium Plan costs $99/month.

All of the plans enable you to sell your products online, embed “buy now” buttons, add shopping carts, integrate with multiple payment options, and powerful analytics.

You don’t have to pay any additional transaction fees. In the Business and Premium Plans, you also get email credits and upselling features, priority customer support.

Their Premium Plan also offers migration services to switch from a different provider.

Give Sellfy a try with a 14-day free trial.

11. ShopBase.

Best Platform for White-Label, Cross-Border Commerce, and Print-on-Demand ($19/month).

ShopBase is a brand new platform that has been around since June 2019.

They are known as a great tool if you perform dropshipping and are looking to white-label your products.

ShopBase offers fully-customizable, mobile-optimized storefronts created by a reputable design team.

Every page comes with its own unique settings, and you can also edit every page’s HTML and CSS. 

You can edit every facet of your checkout page, which is important for your ecommerce conversion rates.

They also offer abandoned cart recovery emails to encourage visitors to complete their checkouts. 

Some of its other key features include:

• Web hosting with unlimited bandwidth.
• A 256-bit SSL certificate included on every plan.
• 24/7 downtime monitoring and 99.98% uptime.
• Powerful online store builder. Well-designed store templates that are free.
• Fast site loading speed. It claims to be 3x faster than any other platform on the market.
• 250 product variants (2.5x more than Shopify).
• It’s easy to import your products and transfer your store from another platform to ShopBase. With the Migrate to ShopBase tool, it’s free to migrate from another platform like Shopify or WooCommerce.
• Provide premium product sourcing and fulfillment services for dropshipping merchants.
• ShopBase automatically optimizes everything on your product pages and checkout page to increase conversions.

Other than that, there are only a few downsides with ShopBase.

For example, there aren’t as many apps in their app store to integrate with compared to other platforms.

Additionally, if you’re not looking to dropship, print-on-demand, or become a white-label business, ShopBase is not for you.

Their plans start at $19/month, and their Basic Base plan provides everything you need to get up and running and make your first sale.

If you’re planning to get started with a white-label, print-on-demand, or dropshipping business, ShopBase is the best choice for you. 

Give ShopBase a try with a 14-day free trial.

12. Volusion.

Best User-Friendly Ecommerce Platform ($29/month).

Volusion is a company founded in 1999 and launched in 2002 by a then 16-year old named Kevin Sproles. I met him in person in early 2019, and he had a pretty fantastic story.

Volusion is a stable all-around ecommerce platform that has a lot of functionality and a new Content Builder, which almost rivals the Elementor WordPress plugin in ease of use.

Their $29/month Personal Plan comes with unlimited products, online support, and zero transaction fees.

There is then a Professional $79/month plan and on the high end, their $299/month Business Plan comes with more in-house support.

A benefit of a Volusion site is that they have an in-house SEO and marketing team that can help with digital marketing and getting visibility on search engines.

Higher tier plans come with “$100 of quick wins” every month.

If you’re a store owner, this could be a quick web design fix, SEO optimizations, or other assistance to improve website performance.

If you want to give Volusion a test run, get started with a 14-day free trial.

13. nopCommerce.

Best Open-Source ASP.NET Ecommerce Platform (free).

nopCommerce is a popular free ecommerce platform based on Microsoft technology. They have been around for 11 years and currently boast 60,000 live online shops and 150+ partners.

ASP.NET is an open-source web framework from Microsoft used to build web apps with .NET technology.

This tech decreases the amount of code required when creating complex apps.

Its caching technology, native optimization, and just-in-time compilation increase performance for large websites.

Unlike other website builders on this list, you’ll need a developer well versed in HTML, JavaScript, and CSS to develop a responsive and high-quality ecommerce site.

It isn’t inherently hard to learn this technology, but tougher for small business owners that want a simple site put up quickly.

Their platform is free, with no transaction fees or monthly fees.

The nopCommerce admin panel allows you to upload unlimited products, manage multiple stores and vendors from one place, calculate shipping rates, and use their built-in marketing tools.

They also support a free mobile version of your website right out of the box without any extra coding required.

Their platform is best for developers, small businesses and enterprises with complex business needs. Some of their top clients include Microsoft, The North Face, and BMW Group.

If you’re looking for a great free platform and require a fully-customized website, give nopCommerce a try. 

14. PinnacleCart.

The All-In-One Webstore Solution ($44.99/month).

PinnacleCart is an ecommerce platform built with user experience and conversion rate optimization in mind.

They also have strong SEO features including the ability to index your site on search engines like Google, Bing, and Yahoo.

Additionally, you can increase your product visibility further by syndicating your products and services to shopping platforms like Facebook, Amazon, eBay, and more.

Plus, Buy Buttons allow you to place your products on other websites or blogs and users can purchase your items from these other pages.

In addition to Buy Buttons, their enhanced product tools let you create dynamic product listings. These listings dynamically create tags, manage inventory, showcase different images, and create unlimited categories and product attributes.

These features work for both physical and digital products and services.

They also have a strong number of integrations with other software tools.

The control panel allows you to manage every aspect of your ecommerce business in one place and you can quickly connect to apps like Avalara, Quickbooks, Shipwire, and more through their Apps Center.

PinnacleCart has three main plans ranging from $44.99/month to $199.99/month.

The $44.99 Startup Plan includes zero transaction fees, unlimited products, and unlimited admin accounts. It also includes a one-page checkout, real-time shipping quotes, Google Shopping, predictive search, product syndication, and a shared SSL.

The $199.99/month Advanced Plan provides additional benefits like a dedicated SSL, unlimited disk space and bandwidth, and priority support.

One interesting feature comes to those looking to host their ecommerce site on their own server.

They can purchase a perpetual license of PinnacleCart for $1,495 per domain.

This includes all features in the advanced plan, one year of technical support, one year of access to upgrades, and 20% off additional license purchases.

Overall, PinnacleCart is a solid all-around ecommerce platform built with user experience and conversion rate optimization in mind.

If you’re looking to dynamically create products and easily sync your product catalog with other platforms like Facebook, Amazon, and eBay, PinnacleCart is a good choice.

Try out PinnacleCart with a free trial.

15. Squarespace.

Best Drag-and-Drop Ecommerce Website Builder ($23/month).

Squarespace is a well-known website builder that has basic ecommerce features on its third highest-priced plan.

Before I moved my blog to WordPress, I started with the Squarespace Personal Plan. It was effortless to drag and drop content on my site and update their pre-designed templates.

However, I quickly realized that Squarespace wasn’t the best option for SEO, site speed, or customizations.

Squarespace makes it easy for anyone without technical knowledge to create a website, but what you gain in ease of use, you lose in functionality and SEO benefits.

I remember when used them, I had a straightforward XML sitemap issue that was impacting my SEO and couldn’t be solved.

Specific URLs in my sitemap had a trailing slash (/) while others didn’t, making it look like every page was duplicate content.

Long story short, it was impacting my SEO, and I moved to WordPress right away.

As far as ecommerce solutions go, have you ever heard anyone say, “I run my lucrative online business on Squarespace.” Probably not.

However, if you’re already using this platform and want to add a simple ecommerce store, there are some benefits.

It’s super easy to set up, and you get some great looking mobile-friendly templates, product management, and integration with shipping solutions like ShipBob and ShipStation.

Third-party logistics (3PLs) and order fulfillment companies and other logistics software tools include real-time shipping rates from major providers like UPS, FedEx, and USPS, and take care of your shipping for you.

They have four main pricing plans – two website builder monthly plans and two online store monthly plans:

• Personal Plan: $14/month
• Business Plan: $23/month
• Basic (Online Store): $27/month
• Advanced (Online Store): $49/month

Finally, Squarespace offers 24/7 support and a 14-day free trial to test out its features.

16. PrestaShop.

Great Open-Source Platform with Developer Community (Free).

PrestaShop is a freemium ecommerce solution written in PHP with support for MySQL databases.

It’s trusted by over 300,000 merchants and offered in 75 different languages.

To use PrestaShop, you download their software and your site is pre-installed and hosted by IONOS.

This includes easy installation, coding environment, daily backups, and 24/7 technical support.

Over 1 million community members, 1,000 contributors, and 250+ agencies make up the PrestaShop ecosystem.

Community members can ask questions in forums and meet other members at meetups.

Contributors work with the PrestaShop team to maintain and optimize its open-source code.

250+ agency partners are available to help build ecommerce sites.

Like other tools on this list, PrestaShop lets you:

• Choosing a domain name.
• Customizing your store’s design.
• Adding products to your catalogue.
• Configuring your payment methods.
• Launching your store.

They also have an Add-ons Marketplace with over 5,000 free and paid modules, themes, and other services.

This includes add-ons developed by PrestaShop like SEO tools, wishlists, newsletter sign-ups, and more.

Make sure to check the unique features you need in their marketplace to get an understanding of how much you’ll need to spend.

For example, if you want to sell on Amazon, you need to buy their Amazon Marketplace add-on for $229.99. These add-ons only require you to pay a one-time fee and cover support for a certain number of months.

They currently have 33 free add-ons for basic integrations like PayPal checkout, Mailchimp email marketing, Google Ads, review add-ons, etc.

Overall, if you’re a developer that wants full control over building a personalized, unique ecommerce store, PrestaShop is a good option to check out.

17. Weebly.

Best for Simple Small Businesses (Free – $26/month).

Weebly is a website builder founded in 2006 that now boasts over 500,000 domains and 12% market share in the website builder space.

This platform works best for new small business websites that don’t need an advanced web presence.

One bonus is that Weebly has marketing automation features built-in.

If you were to purchase another website builder and an email marketing service separately, you might pay an extra $10-20 per month.

Another pro is their product options.

You can manage hundreds of products, track inventory, automate out of stock items, and boost buying behavior by showing customers the remaining number of products (Only 3 Left!).

Weebly isn’t nearly as powerful as other platforms like Shopify or 3dcart.

However, if you’re a small business with a simple website under ten pages and want to add some ecommerce functionality, Weebly will serve you just fine.

Their ecommerce functionality begins with their $26/month Business Plan, which also provides a free domain.

Get started with Weebly for Ecommerce.

18. Yo!Kart.

Best Platform to Build B2B, B2C Multivendor Marketplaces ($999).

When it comes to end-to-end high-quality ecommerce platforms, the Yo!Kart marketplace platform stands high in the market.

The pro about Yo!Kart is that it can build a multi-vendor marketplace for any business size (small, medium, and large enterprise).

The framework’s core script files are provided in a partially encrypted format that makes it less prone to security issues.

Yo!Kart offers User-Centered Design and seamless experience irrespective of the device.

Another advantage of using Yo!Kart is it’s easy to use a product or inventory catalog management system.

Yo!Kart is considered as one of the best solutions when it comes to UX and design functionality.

It is a fully customizable and scalable platform with a lifetime license.

It also offers 12-months of free technical support, given no 3rd party customization is done on the website.

On the other hand, the major disadvantage that I encountered with Yo!Kart is that it does not offer free themes and plugins.

Since it’s a license-based solution so you have to buy a different license for multiple domains.

Yo!Kart has 3 main pricing plans with flexible payment option:

• The GoQuick plan costs $999 and it includes fully-owned license, zero payment processing charges, self-hosting, and default design.
• The GoQuick Boost is the next plan in line, coming in at $2499.
• The $74999 (GoCustom Lite) plan includes additional benefits such as partial custom design.
• The GoCustom Prime is aavailable on request.

Yo!Kart also offers mobile apps for buyers and sellers which come at a pretty low cost.

Overall, if you quickly want to set up your ecommerce multi-vendor marketplace with a good set of features than Yo!Kart is a viable option for you.

19. Selz.

One Simple Place to Sell Anywhere ($26/month).

Selz is a fully-functional online store builder that makes it easy to sell across all sales channels, including existing websites.

For example, you can embed your products into any website or blog, and easily sell on Facebook, Instagram, and Google Shopping from one dashboard.

As the ecommerce landscape becomes more omnichannel and buyers are expecting to be able to purchase from anywhere, Selz excels in this area (no rhyme intended).

They provide lots of great features out of the box, like unlimited storage, bandwidth, and customers, analytics, discount codes, and lots of third-party integrations. 

Their $26/month basic plan gives users access to secure digital file delivery, global tax settings, and abandoned cart recovery features.

What truly makes Selz unique is that you can use their backend ecommerce hosting and sell products on any existing website.

For example, if you’re already running a successful website, Selz allows you to add products, buy buttons, and different widgets to your site.

You don’t need to create a new site. You simply integrate Selz with your current site, add your product information, and start selling.

One drawback is that real-time shipping rates are only available on the $179/month advanced plan, so if you’re selling products of different weights and sizes, things may get tricky.

However, if you’re selling via a flat rate, that won’t be an issue.

Finally, Selz provides support via email and chat, and additionally, every user gets their own account manager. This is unique and super helpful for new businesses looking for guidance during setup.

Try Selz free for 14 days. 

Note: Other notable mentions not yet listed include OpenCart and Big Cartel.

What Are Ecommerce Platforms?

Ecommerce platforms are software tools to help people sell products and services online. Historically, businesses had to purchase expensive, on-premise ecommerce software with an IT setup and in-house hosting to manage their ecommerce. Now, with SaaS software technology, users can build storefronts (front-facing sales channels) online.

These ecommerce platforms handle everything from web design and product listings to shipping, taxes, and marketing. Within these web-based software tools, you can add your own products, manage inventory and orders, communicate with customers, sync with other apps, and more.

Source: dowgroup.com

Back to Top

What is the Best Ecommerce Platform for SEO?

When it comes to ecommerce SEO, there are a lot of important ranking factors, including site speed, URL structure, page titles/content, and sitewide HTTPS.

1. Wix.

Most online store owners struggle with SEO and rely on paid Facebook and Google ads to generate interest in their products. 

Wix has a free SEO tool called Wix SEO Wiz. Wiz analyzes your ecommerce site and automatically provides a personalized SEO plan with a checklist to improve your Google rankings. 

This includes optimizing your SEO titles and meta descriptions, adding alt text, and indexing tools to get your pages ranking faster. Wix and Google collaborated on this feature and Wix users can see their pages in search results immediately after using this tool. 

2. BigCommerce.

My second pick for the best SEO is BigCommerce. Here’s why:

With site speed, you want to make sure your ecommerce host loads your site content quickly on mobile and desktop. Even a 100-millisecond delay in load time can drop your conversion rate by 7%.

Use tools like GTMetrix and Google PageSpeed Insights to check your ecommerce site speed regularly.

Second, image compression is another critical factor in site speed. Images that take a long time to load increase page load times, which impacts user experience and SEO.

BigCommerce is the only ecommerce platform to give merchants Google AMP on both product and category pages, as well as automatic image compression with Akamai Image Manager.

Regarding the URL structure, BigCommerce features the best default URL format.

For example, as highlighted earlier, www.rebelpeak.com/camping/blue-tent is the best format to follow in the order of domain, category, and product. They allow you to do this, while other platforms like Shopify force you to keep their structure, including the static “/collections/,”/pages/,” and “/products/.”

This URL structure is not ideal for SEO, so BigCommerce wins in this regard and is a great pick.

Back to Top

What Are the Best Free Ecommerce Platforms?

If you’re looking for a free or open-source ecommerce platform, you can find many readily available. When researching different ecommerce frameworks to use, it’s essential to ask yourself a few different questions:

• Are you interested in self-hosting?
• How much web development experience do you have?
• How much creative control do you want?
• Would you rather pay a small fee every month to have everything wrapped up in one package?

I would personally go with a paid option over an open-source system because the small fee will save you a ton of time and development costs.

Open source platforms have some limitations. What you gain in flexibility, you lose in simple hosting, maintenance and security, and dedicated support.

Back to Top

What Are the Best Ecommerce Platforms for Small Business?

Small businesses running online need uptime guarantees, security, PCI compliance, usability, and performance. If your business depends on ecommerce sales, your requirements will be more stringent than one individual selling online.

When it comes to B2B ecommerce platforms, there are also a lot of dependencies on your platform’s user access levels, shipping methods, tax calculations, and invoicing software. You need a solution that is easily managed by multiple users and minimizes time to complete orders.

After all, the more time you save on compliance, shipping, and fulfillment, the more time you have to market your business online.

Here are my top picks for the best ecommerce platforms for small business:

1. Wix.

Wix is best for businesses selling online because of their nice-looking templates and easy-to-use software. You can manage everything from one simple dashboard so it’s best for non-tech savvy users.

2. 3dcart.

3dcart is a great choice for small businesses because of their ease of use and SEO features. Local small businesses will benefit from their clean URL structure and easy access to selling products online. Plus, they have an excellent support team available via chat, phone, and email.

3. Shopify.

Shopify is another good ecommerce platform for small businesses for similar reasons. They are super intuitive and easy to use – almost any small business owner should be able to build and manage a site on Shopify. With automatic shipping and tax rates, they save business owners time.

Additionally, if you need to learn how to use POS systems, Shopify is a great choice. They integrate with many top point-of-sale systems for omnichannel retailers with both physical storefronts and online stores.

Back to Top

What Are the Best Ecommerce Platforms for Dropshipping?

Dropshipping software must easily integrate with wholesalers, connect your inventory across platforms, and automate shipping.

When you hook up your online store to a wholesale supplier, the first thing you need to check is that inventory levels automatically sync between platforms. The last thing you want to happen is someone orders a product on your site that’s out of stock with your wholesaler.

Here are my choices for the best platforms for dropshipping:

1. Wix
2. Shopify
3. BigCommerce

Back to Top

What Are The Benefits of Using an Ecommerce Platform?

‘If your business is not online, your business will run out of business.’

This statement by Bill Gates turned out to be prophetic — the ecommerce market is now massive and continues to expand with time.

According to a recent study, over 50% of Americans prefer to shop online. Ecommerce isn’t going anywhere and you can get a slice of that profit with a simple website.

However, you need an attractive and engaging website if you’re looking to gain customers.

So let’s look at all the benefits of building your ecommerce store, and how it can successfully drive your business.

1. Easy Scalability.

When you run a traditional brick and mortar retail shop, it’s difficult to cater to an audience that is geographically very far away.

Unless you become very successful, and operate like Walmart and other industry leaders, setting up multiple outlets in different areas become too expensive.

Naturally, it’s not very easy to do that for a small or medium-scale retailer, since it is exceptionally cost-intensive.

However, using ecommerce platforms, small and medium businesses can now target and reach out to a global audience, and scale up to many times their original size.

Most platforms let you set up your online store for between $15 and $50 per month, with the most common price being around $30.

Being online essentially makes the whole world your oyster, and you don’t need to target a particular neighborhood and restrict yourself to a specific area. With a broader reach, your sales will get a boost, and profitability will increase in the long run.

Ecommerce platforms help you achieve scalability by delivering fast-performance and impressive shopping experiences anywhere.

2. Excellent Customer Support.

Customer experience plays a big part in the annual revenue of any business. In fact, it is one of the most indicative yardsticks of a competitive company.

Even if you’re using a pre-designed template to build your website, you might run into an issue every now and then.

It can be anything — you might struggle with slow website speed or face errors with a webpage.

However, every single ecommerce platform offers customer support to help you with these issues.

For example, Bigcommerce provides 24/7 chat, email, and US-based phone support for technical issues.

They also have a premium services team, devoted to making your business excel and help you solve any technical issue to might face. And this can make all the difference.

With this type of support and flexibility, your business won’t slow down because of technical issues.

3. Social Media Integration.

More than 3 billion people in the world use social media – a huge market to tap into.

Plus, shopping behaviors are changing and more users are ready to purchase products via social media.

Ecommerce platforms easily integrate with Facebook, Instagram, and Pinterest so that you can sell your products wherever your audience is.

Therefore, it’s essential to focus some attention on social media engagement.

For example, let’s take a look at BigCommerce.

Their platform integrates with social media platforms like Facebook, Instagram, and Pinterest right from the BigCommerce control panel, syncing your inventory for you, and making the backend sales with little work required.

4. Built-In Ecommerce Marketing Tools.

Social media integration will lead you to where your target audience is, but it isn’t the only marketing you should do.

After your website is up and running, you need to identify what your customers want to buy with the right marketing tools.

Ecommerce platforms help you do that by providing numerous in-built marketing tools. These tools provide you with all the essential data and analytics to help you draw a roadmap for future sales.

Take Squarespace, for instance:

It helps drive traffic to your website with its powerful marketing tools and also measures your success quantitatively with its advanced data analytics tools.

Built-in newsletters, exit-intent pop-ups, coupon codes, and promotions are just a few of the marketing features at your disposal.

5. SEO.

Pretty much every ecommerce platform provides basic to advanced SEO features. These features enhance your search engine visibility and manage everything from sitemaps to meta titles, descriptions, keywords, and more.

If you’re used to running sites on WordPress, you can try out WooCommerce for solid SEO results.

For example, WooCommerce is integrated with some of the best SEO-related WordPress plugins that you can help you optimize your website and make it appear higher in the search engines.

Some of the SEO tools include:

• Yoast SEO
• MonsterInsights
• All in one SEO pack
• Google XML Sitemaps
• W3 Total Cache
• BZ Lazy Load
• SEO Optimized Images
• WordPress SEO

Additionally, platforms like BigCommerce and 3dcart provide great SEO support out of the box.

Back to Top

Tips And Strategies For Using Ecommerce Platforms.

With the numerous advantages ecommerce offers over traditional retail, it’s a great avenue not just for buyers to save money, but also for sellers to maximize outreach at a minimal cost.

During the Black Friday online sales in 2017, US shoppers alone spent $5 billion.

96% of all Americans have made an online purchase at least once in their life.

However, with more intense competition, it’s challenging to stand out in a crowded market.

Merely using excellent software isn’t enough. You need to have a proper full-funnel ecommerce marketing strategy in place from day one.

Here are some tips and tricks to help your marketing strategy this year.

1. Focus On Mobile Users.

We all know that mobile phones are now more popular than personal computers.

In fact, in July 2019, Google announced that the mobile-first index was a new ranking factor and here to stay.

This means that Google predominantly looks up to the mobile version of your site for ranking and indexing.

Statistics show that over 63% of online users used mobile to browse online vs. desktop.

Naturally, focusing on your mobile site is now imperative.

Thus, make sure you’re using your ecommerce platform to optimize your mobile website along with your desktop site.

Shopify is one of the industry leaders when it comes to mobile optimization and theme design.

Many other ecommerce platforms provide similar benefits that can help you provide better mobile browsing experience to your audience. First, make sure your software provides a mobile-friendly homepage, category pages, and product pages.

Also, optimizing your mobile checkout experience and ensuring that your buying process is user-friendly is paramount.

2. Make Your Ecommerce Website Visually Appealing.

Studies suggest that it takes a user 0.05 seconds to decide whether they like your website or not. If they don’t find it visually appealing or understand what it’s about, they’re likely to exit right away.

Therefore, you have a shockingly small time frame to pique the visitor’s interest.

You have to make sure that you choose a website theme that is not only relevant to your niche but also appealing to look at.

On top of that, it’s important to pick a logo and imagery to give your visitors an idea about your brand right from the moment they enter your site.

The idea is to be as inventive as possible while offering a smooth browsing experience to your visitors.

Have a look at this website:

It is an excellent example of a visually appealing page, one that will make you want to scroll down. It is also easy to navigate and has relevant call-to-actions that are placed appropriately to draw the audience’s attention.

3. Provide Ease of Navigation.

It’s essential that your ecommerce site is well-structured and easy to navigate.

To make things easier for your website visitors, you can add numerous plugins with the help of the ecommerce platform you’re using.

For instance, WooCommerce allows you to automatically add a plugin that can let your users go back to the items they recently viewed.

When you integrate your website with these tools that make navigation more comfortable, you provide a positive user experience and are more likely to generate sales.

Additionally, leveraging product navigation with recently viewed and suggested products can increase ecommerce conversion rates.

4. Data and Analytics.

The voices that say, ‘Data is the new oil’ are now growing louder.

Currently, there are around 18 zettabytes of data in the world. There’s no reason why you shouldn’t tap into this area.

Your strategy to boost your business using the ecommerce platform should include a plan on how to make use of your visitor information that your website generates every day.

Most ecommerce platforms come with an in-built analytics tool that can help you track your demographics.

Take Wix, for example:

Wix provides you with an in-built visitor data analytics tool, Visitor Analytics, that can help you track the number of visitors, frequency of visitors, visualize the data generated, track by country and IP address, generate conversion statistics, and take better, well-informed decisions regarding the future.

This helps you streamline the marketing process and focus on an effective plan of action.

A majority of ecommerce platforms offer analytics tools, and it is something that you should take advantage of.

5. Provide Stellar Customer Service And Live-Chat Options.

In 2017, 64% of Americans contacted some form of customer service.

According to Zendesk, excellent customer service is the primary defining factor a customer looks at while doing business.

Furthermore, according to the Kano model here, a website that has features like live chat options and efficient customer service are delighters, and it can improve your business, boost revenue, and significantly drive up customer satisfaction.

Part of your ecommerce strategy should include the integration of an efficient live chat and customer service system – preferably 24/7.

Let’s take the example of Squarespace.

It provides an excellent and easy way to add Pure Chat, a live chat software, in just a few simple steps.

With the live chat option, you can:

• Provide instant answers to your website visitors’ questions
• Engage leads and prospective customers
• Improve your conversion rates and sales

6. Omnichannel Strategy.

More and more businesses are increasingly taking the omnichannel route to sell their products.

And a good ecommerce platform can seamlessly enable a perfect omnichannel strategy. It can help the online and offline counterparts of business work in tandem towards the specific goal of selling.

For example, Magento provides a ‘Magento Order Management’ system that helps businesses achieve precisely this.

Choosing the right ecommerce platform can go a long way in ensuring whether you manage to reach your omnichannel sales goals.

In the end, it’s vital to outline each individual sales channel and your goals for each.

Back to Top

How to Choose an Ecommerce Platform [Infographic]

Ecommerce Platforms FAQ.

Executive Summary.

There you have it – my list of the best ecommerce platforms.

• If you’d like to use the best overall platform that is easiest to use and best for small business, go with Wix.
• If you want the best software to scale your large business, I recommend you get started with BigCommerce.
• If you’re a dropshipper than needs the good integrations, Shopify is your best choice.

What popular ecommerce platforms do you recommend?

Further Reading on AdamEnfroy.com: For more software and platform reviews, check out my guides to the best web hosting, best website builders, and best email marketing platforms.

---

Last Updated on April 13, 2022 by Adam Enfroy